视觉障碍群体的人性化包装设计

潜铁宇; 王倩雯

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视觉障碍群体的人性化包装设计
潜铁宇, 王倩雯
南昌大学，南昌 330031

摘要:

以视觉障碍群体在现实生活中对产品包装的要求出发，将人性化设计理念引入到包装设计中。通过对视觉障碍群体的认识，分析了视觉障碍群体的生理和心理特征，探讨了由这些生理和心理特征引发的包装设计要求，提出了文字信息设计、包装色彩设计、嗅觉感知设计、包装外型设计的人性化包装设计策略，让视觉障碍群体能更好地“自助” 解决日常生活中的问题。

关键词: 视觉障碍群体人性化包装设计策略

DOI：

分类号:J524.2

基金项目:

Analysis of Humanized Packaging Design for Visual Obstacle Group

QIAN Tie-yu, WANG Qian-wen

Nanchang University，Nanchang 330031，China

Abstract:

Humanized design concept is introduced into packaging design on the study of the packaging requirement of the visual obstacle group. Based on understanding of the visual obstacle group, it analyzed its physiological and psychological characteristics of the visual obstacle group, discussed the packaging design requirements caused by these features. Word design, packaging colour design, olfactory sensation design and packaging appearance design had been brought up in this humanity packaging design strategy which could help the visual obstacle group to solve the problem by themselves in daily life.

Key words: visual obstacle group humanization packaging design strategy