原生态包装在现代包装设计中的开发与应用

石 岩

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原生态包装在现代包装设计中的开发与应用
石岩
郑州大学，郑州 450001

摘要:

以原生态包装的创作理念为出发点，分析了其作为一种真诚、质朴的源于生活的创作形式，是中华民族艺术的重要组成部分，是现代包装设计的创作之源。提出只有将这种原生态的创作理念导入现代包装设计之中，并与时俱进、不断完善，才是继承、发扬和发展原生态包装的有效途径。并从现代包装的材料、形态、结构、装潢 4个方面，结合原生态理念阐述其在现代包装设计中的运用。

关键词: 原生态包装材料形态结构装潢

DOI：

分类号:J524.2

基金项目:

Development and Application of Original Packaging in Modern Packaging Design

SHI Yan

Zhengzhou University，Zhengzhou 450001，China

Abstract:

Starting from the creative idea of original packaging, the original packaging is a kind of sincere and unadorned creation form from life, which is an important part of Chinese ethnic art and a source of modern packaging design. The only effective method for inheriting, expanding and developing original packaging is introducing the idea of original packaging to modern packaging design and keeping pace with the times to improve it continually. Then it discussed the application of original ideas in modern packaging design from materials, forms, structures and decoration aspects.

Key words: original packaging material form structure decoration