| 摘要: |
| 探讨了现代家纺包装设计美学价值以及消费者的审美情感， 研究分析了消费者对家纺产品包装的更高审美需求和消费观念提升情况下， 对家纺产品包装设计的新要求， 论述了现代家纺产品包装设计创新的一般方式方法，提出现代家纺产品包装设计需在设计理念、 设计创意、 装饰手法 3个方面进行综合审美创新， 以适应消费者审美的需求变化， 根据人们精神需求的新趋势进行审美创新的论断， 并结合实际案例对设计理念、 设计创意、 装饰手法进行审美创新的论证分析。 |
| 关键词: 家纺产品 包装设计 设计理念 设计创意 装饰手法 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Esthetic Innovation of the Packaging Design for Modern Home Textile |
|
ZHANG Xin-ci
|
|
Henan Institute of Science and Technology，Xinxiang 453003，China
|
| Abstract: |
| It presented a discussion on esthetic values of home textiles packaging design and appreciation of consumers. It investigated the current and the future needs of the consumers toward home textile packaging under the growing enhanced taste of consuming. It also expounded three innovation ways on how to improve the packaging design based on design ideas, design technologies and decoration skills so that the design could meet the costumers′changing demands under the current consuming psychology, guide the consuming and fashion. All the explanation and analysis were conducted by giving special cases to enhance the persuasion and demonstration. |
| Key words: modern home textile packaging design design conception design creativity decoration |
渝公网安备 50010702501716号