| 摘要: |
| 从科学理念、 文化传统、 审美取向、 人文态度、 环保意识等宏观角度， 阐述了日本包装设计所作的努力和到达的高度。通过对其所包含的众多属性进行分析， 在此基础上得出了日本包装设计具有理性简约的现代魅力、 和味洋风的和谐魅力、 友好人性的功能魅力、 精致本真的自然魅力、 环保生态的绿色魅力等品质的事实， 进而表明日本设计师尊崇的现代感、 民族性、 人性化、 自然情怀和绿色时尚的包装追求， 具有现实的标杆意义。 |
| 关键词: 日本包装设计 现代魅力 和谐魅力 功能魅力 自然魅力 绿色魅力 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| On Time Charm of Japanese Packaging Design |
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ZENG Quan-qing
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Zhuhai City Polytechnic，Zhuhai 519000，China
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| Abstract: |
| From the macro perspective of scientific idea, cultural tradition, aesthetic taste, humanities attitude and environmental protection awareness, it tried to explain the efforts that the Japanese packaging design industry has made and the height that it has attained. Based on the in-depth analysis of various features that it contains, it expounded upon the modern charm achieved through rationality and simplicity, the harmonious charm combined with the Japanese style and exotic flavor, the practical charm functioned by friendly humanity, the natural charm characterized by exquisite innocence as well as the green and biological charm accomplished through environmental protection that the Japanese packaging design cherishes, further pointed out that the modernity, nationality, humanity, natural feelings and the green fashion that Japanese designers have been pursuing have established a real standard for packaging design. |
| Key words: Japanese packaging design modern charm harmonious charm functional charm natural charm green charm |
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