民族传统文化影响下的现代标志设计

李 辉

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民族传统文化影响下的现代标志设计
李辉
郑州大学，郑州 450002

摘要:

以标志在社会生活中的文化和信息传播作用为出发点，分析了在多元文化背景下，标志设计寻求中国现代风格的发展态势，论述了民族传统文化在现代标志设计中的应用，不仅是样式的怀古和沿袭，更是对优秀传统文化思想的继承和发扬。在此基础上，提出只有汲取民族艺术精华，并对其合理创新，才是构建现代标志设计体系民族化的必由之路。

关键词: 传统文化标志设计继承更新

DOI：

分类号:J511

基金项目:

Modern Logo Design under the Influences of Traditional National Culture

LI Hui

Zhengzhou University，Zhengzhou 450002，China

Abstract:

Starting from the cultural and spread role of logo in social life, it analyzed the development of modern Chinese style on the multi-culture background, and discussed the application of traditional national culture in modern logo design which was not only nostalgic and inheritance of pattern, but also spread of excellent cultural thoughts. Based on this, absorbing the national art essence and rational innovation, it is the only way to build the modern logo design.

Key words: traditional culture logo design inheritance and creation