| 摘要: |
| 通过论述POP广告的典型实例， 进行实验性探索研究， 分析其造型形态、 结构、 材料和制作工艺等表现元素的创新性、 独特性， 突破传统的思维方式， 以达到在设计时启发设计者的创造性思维和想象力的作用和效果。在实际制作中， 考虑 POP广告的造型、 材料选择， 结构处理等方面时， 结合案例探索设计理念和引导， 通过实验探索和实际操作来增强和提高设计师的创新意识和造型的创造能力， 同时加深他们对工艺技术方面的认识及掌握程度。 |
| 关键词: POP广告设计 造型形态 结构 材料 实验性探索 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:广东省美术与设计实验教学示范中心资助 （粤财教2009301） |
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| Experimental Exploration of POP Advertisement Design |
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WANG Qing-jian, WU Bing-e
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Guangzhou University，Guangzhou 510006，China
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| Abstract: |
| Through discussion of typical cases of POP advertisement and experimental exploration, it analyzed the innovative and unique of expression elements such as modeling form, structure, materials and process, which broke the traditional way of thinking to achieve the functions and effects that inspire the designer′ s creative thinking and imaginations. In practice, according to the modeling, material selection, structure processing of POP advertisement, combined with design concept and guidance, through experimental exploration and practical operation to strengthen innovation consciousness and creative ability of modeling. Still another aim is to deepen the mastery of the technology. |
| Key words: POP advertisement design modeling form structure material experimental exploration |
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