颜泳红,林 萍.包装企业实施绿色营销的必要性及对策探讨[J].包装工程,2011,32(21):129-132. YAN Yong-hong,LIN Ping.On Necessity and Countermeasure of Packaging Enterprises' Implementing Green Marketing[J].Packaging Engineering,2011,32(21):129-132. |
包装企业实施绿色营销的必要性及对策探讨 |
On Necessity and Countermeasure of Packaging Enterprises' Implementing Green Marketing |
投稿时间:2011-06-03 修订日期:2011-11-10 |
DOI: |
中文关键词: 包装企业 绿色营销 环保 4R1D原则 |
英文关键词: packaging enterprise green marketing environmental protection 4R1D principle |
基金项目: |
|
摘要点击次数: |
全文下载次数: |
中文摘要: |
介绍了绿色营销的内涵,分析了我国包装企业实施绿色营销的必然性,指出了我国包装企业目前存在的营销问题,并提出了我国包装企业开展绿色营销的相关对策。 |
英文摘要: |
The connotation of green marketing was introduced. The necessity of packaging enterprises' implementing green marketing in our country was analyzed. The existing marketing problems of packaging enterprises of our country were analyzed and the relevant countermeasures of implementing green marketing were put forward. |
查看全文
查看/发表评论 下载PDF阅读器 |
关闭 |