| 摘要: |
| 以收集的各类文化型产品图片为样本，由专家依据文化层次理论把产品图片分为外部触摸层、中间行为层和内部感知层3 类，通过普通受众的认知实验遴选认可度高的文化型产品，组织专家展开焦点小组讨论，从色彩、造型、肌理、纹饰、功能、结构、使用方式、文化内涵等设计要素，来论述3 类文化型产品的构成法则。 |
| 关键词: 文化型产品 文化识别 设计要素 |
| DOI： |
| 分类号:TB472 |
| 基金项目:浙江省哲学社会科学规划项目（11XKGJ05）；浙江理工大学教学改革与建设项目（yb1034） |
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| Exploring the Design Elements of Culture-related Products |
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ZHENG Lin-xin1, WANG Ying2
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1.Zhejiang University of Science and Technology，Hangzhou 310023，China;2.Zhejiang Sci-tech University，Hangzhou 310018，China
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| Abstract: |
| Pictures of different culture-related products have been collected as samples. According to cultural level theory, experts divided these pictures into three different levels: exterior level, middle level and internal level.Highly-recognized culture-related products have been picked out by ordinary participants through cognitive experiment.In a focus group, experts were organized to discuss the constructional rules of culture-related products in three levels based on design elements such as colors, forms, textures, decorations, functions, structures, usability and cultural sense. |
| Key words: culture-related products cultural recognition design elements |
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