网络购物环境中产品包装设计的定位分析

郑蕾

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网络购物环境中产品包装设计的定位分析
郑蕾
山东女子学院，济南250002

摘要:

分析了网络购物的现状，结合商场购物与网络购物的差别，论述了网络购物环境中产品包装设计的功能性要求，进而分析了基于消费者心理需求进行产品包装设计的可行性，指出了网络购物环境中消费者的心理特征，探析了基于消费者不同心理特征进行产品包装设计的基本原则。

关键词: 网络购物产品包装设计

DOI：

分类号:TB482

基金项目:山东省艺术科学重点课题研究项目（2011ZD045）

Positioning Analysis about Product Packaging Design of Online Shopping Environment

ZHENG Lei

Shandong Women′s University，Jinan 250002，China

Abstract:

Combined with the difference of shopping and online shopping, it discussed the status quo of online shopping and the functional requirements of the online shopping environment. And then, it analyzed the feasibility of the product packaging design based on the psychological needs of consumers, promoting the consumer psychology characteristics of the online shopping environment. Eventually, it explored the basic principles based on different psychological characteristics of the consumer products packaging design.

Key words: online shopping product packaging design