| 摘要: |
| 目的 研究如何通过设计来实现视觉图像的生态化发展。方法 借助当代图像学的研究成果，结合相关技术和学科， 阐述了大众视觉图像的快速发展。结论 在多学科推动下， 大众图像成为视觉图像的主流并呈现出过度泛滥的趋势， 从而倡导对视觉图像的生态化净化和梳理， 以及构建当代多元化的视觉图像体系。提出了有关视觉图像生态化设计发展的相关建议， 包括梳理视觉图像， 并从时代精神、 信息技术、 社会文化等几个方面实现视觉图像的设计创造。 |
| 关键词: 视觉图像 大众图像 普通图像 资料图像 设计图像 |
| DOI： |
| 分类号:TB472 |
| 基金项目:绵阳市社科联科研基金资助（MYS2014YB09）； 四川省教育厅资助科研项目（12SB049）； 绵阳师范学院科研基金资助（2012C01）； 四川省教育厅人文社会科学重点研究基地四川动漫研究中心课题资助 （2211110010） |
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| Ecological Design Development of Visual Image in Image Era |
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FU Sha-sha, PAN Hong-lian
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Mianyang Normal University，Mianyang 621000，China
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| Abstract: |
| Objective Study how to realize the ecological development of visual images through design. Methods It elaborated the rapid development of the public image with the help of research results of contemporary image study in image era，combined with the development of the related technology and discipline. Conclusion The public image has became mainstream of the visual image and been excessive trend by the influence of so many disciplines，thus advocated the purification and comb of visual image， and proposed the building of contemporary diversified system of visual image. It put forward the related suggestions and comments of the ecological development of visual images， including combing the type of visual image，as well as realizing design creation of the visual image through the spirit of the age，information technology，widespread social culture and so forth. |
| Key words: visual image public image ordinary image data image design image |
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