创意产业语境下河北辛集农民画的设计应用研究

彭麦福; 李中扬

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创意产业语境下河北辛集农民画的设计应用研究
彭麦福¹, 李中扬²
1.防灾科技学院，河北 065201;2.首都师范大学，北京 100048

摘要:

目的研究农民画在文化创意产业背景下的创新设计和开发应用。方法针对辛集农民画线面结合的造型手法及色彩运用的特点，结合现代创意设计和数字媒体艺术，论述了农村特色创意产品设计、地方文化品牌打造以及与数字媒体艺术嫁接等创新设计方法。结论以辛集农民画为元素，进行农民画衍生品的创意开发，不仅提升了地方特色创意产品的文化附加值，同时丰富了其表现形式，并拓展了辛集农民画的应用领域和发展途径。

关键词: 辛集农民画创意产品数字媒体艺术设计应用

DOI：

分类号:J528

基金项目:河北省高等学校科学研究计划项目（SZ128003）

The Design and Application of Hebei Xinji Farmers Painting in the Context of Creative Industry

PENG Mai-fu¹, LI Zhong-yang²

1.Institute of Disaster Prevention，Hebei 065201，China;2.Capital Normal University，Beijing 100048，China

Abstract:

Objective To study the innovative design and development applications of farmer paintings Xinji farmer paintings in the background of cultural creative industries. Methods According to the modeling skill and color application of Xinji farmer paintings， combined with modern creative designs and digital media arts， it discussed the innovative designs such as rural creative product designs， the local cultural branding and digital media arts grafting. Conclusion The way to put the art features of Xinji farmer paintings and the geographical and cultural characteristics into the creative design not only can improve the added value of local cultural and creative products， but also enrich its manifestations and expand the field of application and developments.

Key words: Xinji farmer paintings creative products digital media arts design applications