| 摘要: |
| 目的 研究基于设计心理的产品包装设计。方法 从以人为本和生活研究的理念出发， 分析了产品包装设计的逻辑起点、 消费动机与需求心理， 阐述了设计心理的诉求及其对产品包装设计的影响。结论 提出了设计心理拓展， 并改变了产品包装设计的功能定义、 方法、 内容以及设计师本身。 |
| 关键词: 设计心理 产品包装设计 研究 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Product Packaging Design Based on Design Psychology |
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FU Zhi-guo, ZHANG Yan-ping
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Liaoning Technical University，Fuxin 123000，China
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| Abstract: |
| Objective Research on product packaging design based on design psychology. Methods From the point of the humanism and life philosophy， it analyzed the logical starting point， consumer motivation and psychology needs of product packaging design，expounded the design psychology demands and its effects on product packaging design. Conclusion On this basis， it put forward design psychology development and changed the function definition， methods， contents and designer itself of the product packaging design. |
| Key words: design psychology product packaging design research |
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