王晶,朱爱红.基于UTAUT模型的包装回收功能快递柜使用意向实证研究[J].包装工程,2019,40(17):131-137.
WANG Jing,ZHU Ai-hong.An Empirical Study on the Use Intention of Express Cabinets with Packaging Recycling Function Based on UTAUT[J].Packaging Engineering,2019,40(17):131-137. |
| 基于UTAUT模型的包装回收功能快递柜使用意向实证研究 |
| An Empirical Study on the Use Intention of Express Cabinets with Packaging Recycling Function Based on UTAUT |
| 投稿时间：2018-11-20 修订日期：2019-09-10 |
| DOI：10.19554/j.cnki.1001-3563.2019.17.019 |
| 中文关键词: UTAUT模型 快递包装回收 智能快递柜 回归分析 |
| 英文关键词: UTAUT model express package recycling intelligent express cabinet regression analysis |
| 基金项目:广东省教育厅青年创新类人才项目（人文社科）（2017WQNCX160） |
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| 中文摘要: |
| 目的 建设具有包装回收功能的快递柜，引导消费者自主参与回收活动，并调查研究消费者自主参与快递包装回收的意向及该种回收方式的可行性。方法 通过调查佛山市快递包装回收现状，分析快递包装回收痛点和难点，在现有快递柜的基础上增加带有快递包装回收功能的智能快递柜；应用UTAUT模型分析消费者对使用智能快递柜回收快递包装的意愿，并对调查结果数据进行回归分析。结果 该智能快递柜的建设能够促进消费者自主参与快递包装的回收意愿，消费者认同快递柜的回收功能，能提供有效回收途径。在收到快递的同时就拆分快递，可以提高快递包装的回收效率。消费者年龄对智能快递柜的使用有显著作用，受绩效期望、努力期望、社会影响和促成因素的影响，可带动不同年龄、不同职业的人群，参与快递回收。结论 具有包装回收功能的智能快递柜具有较高的可行性，虽然其会大大提高快递包装的回收效率，节约资源，保护环境，但实施还需要相关政策的支持和多部门配合。 |
| 英文摘要: |
| The work aims to guide the consumers to participate in the recycling on their own by building an express cabinet with packaging recycling function, and investigate and study consumers' intention to independently participate in express packaging recycling and the feasibility of this kind of recycling method. Based on the investigation of current situation of express package recycling in Foshan, the pains and difficulties of express package recycling were analyzed. The intelligent express cabinet was added with the function of express package recycling on the basis of the existing express cabinet. UTAUT model was applied to analyze consumers' willingness of recycling express packages with intelligent express cabinets, and the data of investigation results were subject to regression analysis. The research results showed that, the construction of the intelligent express cabinet could promote the consumers' intention to independently participate in the recycling of express packages. Consumers agreed that the recycling function of the express cabinet could provide an effective way of recycling. The recycling efficiency of express packages could be improved by splitting the express at the time of receiving the express. The age of consumers had a significant effect on the use of intelligent express cabinet. Others with different ages and jobs could be influenced by performance expectation, effort expectation, social influence and facilitating conditions. As is highly feasible, the intelligent express cabinet with packaging recycling function can greatly improve the recycling efficiency of express packages, save resources and protect the environment; however, the implementation of such express cabinet still needs the support of relevant policies and the cooperation of multiple de-partments. |
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