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具身认知视角下的无意识设计
何灿群, 吕晨晨
河海大学,南京 210098
摘要:
目的 分析探讨具身认知视角下的无意识行为设计的实践价值和方法。方法 结合当前具身认知理论和无意识设计的研究现状、成果及研究趋势,阐述具身认知和无意识行为的形成机制和特点,以及其在产品和交互设计中的运用价值。分析探究两者在设计方式上的关联性,在此基础上初步构建具身认知与心智模型的关系模型,并探索运用无意识行为进行设计的方式和意义。结论 具身认知使得对于无意识行为的研究应用不再局限于外显的身体行为表象。进一步探究身体行为和动作的认知价值,为设计提供了新的实践方向。明晰心智模型、无意识行为与具身隐喻的关系,提出探索普遍共有的无意识行为动作,进行产品与交互设计,在一定程度上能提高交互效率、产品的易用性和用户满意度。
关键词:  具身认知  心智模型  无意识行为  具身隐喻
DOI:10.19554/j.cnki.1001-3563.2020.08.010
分类号:TB472
基金项目:江苏省社科应用研究精品工程(19SYC-099)
Unconscious Design from the Perspective of Embodied Cognition
HE Can-qun, LYU Chen-chen
Hohai University, Nanjing 210098, China
Abstract:
The work aims to analyze the practical value and method of unconscious behavior design from the perspective of embodied cognition. The formation mechanism and characteristics of the embodied cognition and unconscious behavior and their application value in product and interaction design were expounded, in combination with the current research status, results and research trends of the embodied cognition theory and unconscious design. The relevance of them in design methods was analyzed and explored. On this basis, the model for the relationship between the embodied cognition and mental model was constructed, and the methods and significance of design with unconscious behavior were explored. Embodied cognition makes the research and application of unconscious behavior no longer limited to the explicit physical behavior, but further explores and considers the cognitive significance of physical behavior and acts, which provides a new practical direction for design. The relationships among mental model, unconscious behavior and embodied metaphor are clarified. The common unconscious behaviors are explored for product and interaction design, which will improve interaction efficiency, product usability and user satisfaction to some extent.
Key words:  embodied cognition  mental model  unconscious behavior  embodied metaphor

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