| 摘要: |
| 目的 探索传统文化元素在平面设计领域的有效融合与渗透路径。方法 立足当前我国的经济、文化发展现状，分析现代平面设计的设计风格趋向以及对民族文化元素的渴求，然后从传统文化元素在平面设计中应用时所表现出的对设计师思路的开拓、设计内容的丰富和文化传承等方面的积极作用着手，分别选取了书法、图案和绘画等领域的代表性形式，就其在标志设计、包装设计等代表性设计领域中的具体融合方向与形式进行分析，并列举了一些融合案例进行探究。结论 将传统文化元素的精髓与当前的平面设计相结合，可以有效帮助设计师拓展设计思维，在增强平面设计作品观赏性的同时丰富意境和内涵，实现对传统文化的有效传承与发展，有着极大的应用价值与发展前景。 |
| 关键词: 传统文化元素 设计思维 代表性形式 |
| DOI：10.19554/j.cnki.1001-3563.2022.02.054 |
| 分类号:J511 |
| 基金项目:2019年山西省艺术科学规划课题“基于山西地域文化特征的山西剪纸非遗传承创新探析”(2019G57) |
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| The Penetration of Traditional Cultural Elements in Graphic Design |
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DUO Hui
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(Taiyuan University of Technology, Jinzhong 030604, China)
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| Abstract: |
| This paper aims to explore the effective integration and penetration of traditional cultural elements in the field of graphic design. Based on the current status of China’s economic and cultural development, the design style of modern graphic design trends and thirst for national culture elements are analyzed. And then from the traditional culture elements in graphic design in the application of the contents of the designer’s thinking to develop, design and rich cultural heritage of positive effect, the pattern in calligraphy and paintings in areas such as the representation of the form are respectively select, the logo design, packaging design and other representative design in the field of direction and form are analyzed, and the specific fusion and lists some fusion cases are explored. Combining the essence of traditional cultural elements with the current graphic design can effectively help designers expand their design thinking, enrich artistic conception and connotation while enhancing the appreciation of graphic design works, and realize the effective inheritance and development of traditional culture, which has great application value and development prospect. |
| Key words: traditional cultural elements design thinking representative form |
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