赵吉成,徐丕文.基于模糊群决策的天津特色食品包装SPA–TOPSIS评价[J].包装工程,2022,43(17):213-223.
ZHAO Ji-cheng,XU Pi-wen.SPA-TOPSIS Evaluation of Tianjin Local Characteristic Food Packaging Based on Fuzzy Group Decision[J].Packaging Engineering,2022,43(17):213-223. |
| 基于模糊群决策的天津特色食品包装SPA–TOPSIS评价 |
| SPA-TOPSIS Evaluation of Tianjin Local Characteristic Food Packaging Based on Fuzzy Group Decision |
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| DOI：10.19554/j.cnki.1001-3563.2022.17.028 |
| 中文关键词: 地方特色文化设计 包装设计评价 食品包装 群决策 模糊数 集对分析 TOPSIS |
| 英文关键词: local characteristic culture design packaging design evaluation food packaging group decision making fuzzy number set pair analysis TOPSIS |
| 基金项目:广西高等教育本科教学改革工程项目(2019JGA389) |
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| 中文摘要: |
| 目的 针对地方特色食品包装设计需兼具功能性和文化性的特征，开展包装设计方案评价，有效辅助设计开发过程，丰富地方特色食品包装设计的思路。方法 以天津特色食品——麻花包装为研究对象，构建分层次的包装评价准则框架;采用基于梯形模糊数的专家评价法来获得备选方案在各准则上的评分，通过群决策来集结多位专家的评判意见，进而求解得到备选方案的准则值;引入集对分析理论(SPA)，采用连接向量距离来替换经典TOPSIS中的欧氏距离，提出SPA–TOPSIS评价方法来实现备选方案的评价和排序。结果 针对麻花的6种包装设计方案，实施了基于模糊群决策的SPA–TOPSIS评价，6种包装设计方案与正理想解的贴近度依次为0.55、0.46、0.53、0.49、0.56、0.44，方案5为最优方案。结论 通过天津特色食品包装评价，完善了城市文化内涵包装设计的理念，为包装的文化性设计提供了重要支持。 |
| 英文摘要: |
| The work aims to evaluate packaging design scheme to effectively assist the design and development process, and enrich the ideas of local characteristic food packaging design in view of the functional and cultural features of local characteristic food packaging design.With the packaging of Tianjin characteristic food Mahua as the research object, a hierarchical evaluation criteria framework was constructed. The expert evaluation method based on trapezoidal fuzzy number was used to obtain the scores of alternatives on each criterion. The evaluation opinions of multiple experts were gathered by group decision making, and then the criterion value of alternatives was obtained. Set pair analysis (SPA) theory was introduced. The Euclidean distance in classical TOPSIS was replaced by connection vector distance. SPA-TOPSIS evaluation method was proposed to evaluate and rank the alternatives. Oriented to the six packaging design schemes of Mahua, the SPA-TOPSIS evaluation based on fuzzy group decision-making was implemented. The closeness of the six packaging design schemes to the rational solution was 0.55, 0.46, 0.53, 0.49, 0.56 and 0.44, so the best scheme was scheme 5.Through the evaluation of Tianjin characteristic food packaging, the concept of urban cultural connotation packaging design is improved, which provides important support for the cultural design of packaging. |
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