梁喜,胡鑫.基于外包模式下产品包装生产模式选择[J].包装工程,2023,44(7):277-285.
LIANG Xi,HU Xin.Selection of Product Packaging Production Method in Outsourcing Mode[J].Packaging Engineering,2023,44(7):277-285. |
| 基于外包模式下产品包装生产模式选择 |
| Selection of Product Packaging Production Method in Outsourcing Mode |
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| DOI：10.19554/j.cnki.1001-3563.2023.07.032 |
| 中文关键词: 供应链 包装公司 外包 包装绿色度 |
| 英文关键词: supply chain packaging company outsourcing packaging greenness |
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| 中文摘要: |
| 目的 包装废弃物容易对环境造成破坏，为鼓励企业生产绿色包装，促进包装循环使用，推动资源再利用，探究3种不同的包装生产方式对供应链决策的影响。方法 在由产品制造商、包装公司和零售商组成的供应链中，引入单位外包价格、消费者对绿色包装的敏感系数、包装绿色度等参数，对比分析自产包装、外包生产普通包装、外包生产绿色包装3种情形下供应链定价决策问题。结果 消费者绿色包装的敏感系数和自愿返还的废旧包装数量对供应链有积极作用;外包生产绿色包装模式的零售价、需求量始终高于外包生产普通包装模式的;当单位外包价格大于某一阈值时，外包生产绿色包装模式的零售价、需求量、供应链各成员利润在3种模式中最高。结论 产品制造商将包装外包给包装公司有利于降低成本、分散风险，获得更高利润，此外提高消费者对绿色包装的认可也有利于供应链成员获利。 |
| 英文摘要: |
| Packaging waste is easy to cause damage to the environment. The work aims to explore the impact of three different packaging production methods on supply chain decision-making, in order to encourage enterprises to produce green packaging, promote packaging recycling, and push forward reuse of resources. In the supply chain composed of product manufacturers, packaging companies and retailers, the parameters such as unit outsourcing price, consumers' sensitivity to green packaging and packaging greenness were introduced and the problems in supply chain pricing decision-making under the three cases of self-produced packaging, outsourced general packaging, and outsourced green packaging were compared and analyzed. Consumers' sensitivity to green packaging and the number of waste packaging voluntarily returned had a positive effect on the supply chain. The retail price and demand in outsourcing production mode of green packaging were always higher than those in outsourcing production mode of ordinary packaging. When the unit outsourcing price was greater than a certain threshold, the retail price, demand and profit of each member of the supply chain in the outsourcing production mode of green packaging were the highest among the three modes. The mode of product manufacturers outsourcing packaging to packaging companies is conducive to reducing costs, dispersing risks and obtaining higher profits. In addition, improving consumers' recognition of green packaging is also conducive to increasing the profits of supply chain members. |
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