| 姚学兵.我国包装装潢设计存在的问题与探讨[J].包装工程,2011,32(4):98-100. |
| 我国包装装潢设计存在的问题与探讨 |
| Analysis of Problems in Domestic Packaging Decoration Design |
| 投稿时间：2010-12-06 修订日期：2011-02-20 |
| DOI： |
| 中文关键词: 包装装潢设计 雷同 优秀设计 我国文化传统 |
| 英文关键词: packaging decoration design identical outstanding design our cultural tradition |
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| 中文摘要: |
| 通过对周边琳琅满目的包装装潢产品细细感悟的基础上， 了解我国的包装装潢设计还存在着许多问题。指出其水平还处于初级阶段， 普遍雷同， 中国特色不强烈， 进一步分析了这种问题存在的主客观原因。最后通过对两个优秀包装装潢设计的分析， 发现只有立足于我国文化传统， 并融入当代意识才能设计出在世界上站得住脚的包装装潢设计， 由此来探讨我国包装装潢设计未来发展之路。 |
| 英文摘要: |
| Through observing the surrounding packaging decoration products, learned about that our packaging decoration design still existed many problems. Its level was still at the primary stage, generally identical, Chinese characteristics not strong. It further analyzed the objective and subjective reasons for the problems. Finally, took two excellent packaging design analysis, found that only based on our culture traditional, combined with contemporary consciousness could be created in the world tenable our packaging decoration design, thus to discuss our packaging decoration future development way. |
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