| 孙 进.论吉祥物在企业VI战略中的地位及设计的原则[J].包装工程,2011,32(6):103-105,131. |
| 论吉祥物在企业VI战略中的地位及设计的原则 |
| Research on the Role and Design of the Mascot in Corporate VI Strategy |
| 投稿时间：2010-12-06 修订日期：2011-03-20 |
| DOI： |
| 中文关键词: VI设计 吉祥物 企业标识 亲和力 |
| 英文关键词: visual identity design mascot corporate identity affinity |
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| 中文摘要: |
| 论述了企业吉祥物设计的基本原则和应用范畴， 吉祥物之于企业形象建设的重要意义, 以及吉祥物与企业标志之间的关系等。针对长期以来国内大部分企业对吉祥物的设计和应用不够重视的问题， 做了较为深入地论述， 对我国企业VI建设有一定指导意义。 |
| 英文摘要: |
| The basic principles and the application category of mascot design in corporate were discussed. The significance of building corporate image together with the mascot design and the relationship between the mascot and the corporate logo were pointed out. It provided an in depth analysis of the problems that most of the enterprises paid not enough attention to domestic design and its application of the corporate mascot for a long time. The purpose was to provide guidance for VI Construction of Chinese enterprises. |
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