| 袁晓睿,吴 伟.包装设计系列化的立与变[J].包装工程,2011,32(6):114-117. |
| 包装设计系列化的立与变 |
| On the Formation and Improvement of Series Packaging Design |
| 投稿时间：2011-01-06 修订日期：2011-03-20 |
| DOI： |
| 中文关键词: 包装设计 系列化 品牌 |
| 英文关键词: packaging design series brand |
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| 中文摘要: |
| 通过分析包装在企业品牌化战略中的角色转变， 探讨包装设计系列化的必然因素。通过探讨系列化包装的设计方式和方法， 说明系列化过程中所遇到的共性化要求与个性化需要之间的矛盾， 正是系列化包装设计发展的源动力。 |
| 英文摘要: |
| Through analyzing the role transformation of packaging design in enterprise brand strategy, it discussed the inevitable factors of packaging design series. After discussing the designing and approaches in the series packaging, it illustrated that the contradiction between the common requirement and the individual need encountered during the series was the drive for the development. |
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