| 许 坤,张 辉,包海默.网络育儿媒体的品牌衍生产品开发[J].包装工程,2011,32(16):63-65,77. |
| 网络育儿媒体的品牌衍生产品开发 |
| Develpoment of Brand-derivative Products of Network Parenting Media |
| 投稿时间：2011-04-12 修订日期：2011-08-20 |
| DOI： |
| 中文关键词: 育儿媒体 品牌 衍生产品 推广品 儿童玩具 |
| 英文关键词: parenting media brand derivatives promotional products children's toys |
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| 中文摘要: |
| 拟在探索一条品牌与产品双赢的儿童产品开发思路。以中国家庭育儿方式为启示， 分析儿童品牌的成功要素， 并结合设计案例， 论述了游戏价值贯穿推广产品与玩具共有属性的产品开发思路， 进而验证用开发衍生产品的思路指导儿童产品设计创新的可行性。在此基础上， 总结出依托品牌， 把握宏观设计思路的设计方法， 该方法也是改善目前国内儿童产品竞争力并赋予其社会责任的有效方法。 |
| 英文摘要: |
| It aimed to find a solution to double wins both in brand and product. Making a revelation of the parenting care in Chinese families, it analyzed the successful factors for children's brand. Combined the design cases, it discussed the product development ideas of game's value through exanding the in common attributes of products and toys, then verified the possibility of designing new children products by developing related derivatives. On the basis of above, the method of brand design can be summarized and the overall design ideas can also be grasped. This method is effective to improve the competitiveness of domestic products and children's social responsibility. |
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