| 杨 帅,熊兴福.负面情感在公益广告设计中的运用[J].包装工程,2011,32(18):15-17,21. |
| 负面情感在公益广告设计中的运用 |
| Application of Passive Emotion in Public Service Advertisement Design |
| 投稿时间：2011-04-27 修订日期：2011-09-20 |
| DOI： |
| 中文关键词: 情感设计 平面设计 公益广告 负面情感 |
| 英文关键词: emotional design graphics design public service advertisement passive emotion |
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| 中文摘要: |
| 针对情感体验在平面设计领域的具体运用进行了理论探索和实践研究。分析了设计情感化的来源、 趋势及发展， 论述了公益广告设计领域中情感化设计应用和负面情感体验的运用现状。进而针对负面情感的情感体验逐个进行案例分析。总结前人的研究理念和设计手法， 提出了负面情感在设计中的全新认识， 以及负面情绪在情感交流中的具体意义， 使负面情感在实际应用中更具理论性。 |
| 英文摘要: |
| According to theoretically and practically analysis of application of emotion experience in graphic design, it analyzed the sources, trends and development of the emotional design, discussed the application status of emotional design and negative emotional experience. By case study on specific negative emotion, it have a new and full understanding of the effect of passive emotion from the predecessor’research experience and design means on design. And it will bring the specific meaning on the emotional exchange, which will make the negative emotion more theoretical in the practical application. |
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