| 吴 宇.试析网络营销和产品设计之间的互动模式[J].包装工程,2011,32(20):124-126. |
| 试析网络营销和产品设计之间的互动模式 |
| Discussion on the Interaction Mode between Network Marketing and Product Design |
| 投稿时间：2011-07-18 修订日期：2011-10-20 |
| DOI： |
| 中文关键词: 网络营销 产品设计 模式 |
| 英文关键词: network marketing product design mode |
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| 中文摘要: |
| 通过网络与产品设计的影响分析， 阐述了以产品设计、 网络、 消费者三者为单位的互动框架。并通过这两点的认识和论述， 引申出网络营销和产品设计之间的互动形式。也就是说， 以两者之间的影响和互动模式出发， 将产品设计的个性化、 订购化以及模块化 3种互动形式进行呈现， 从而完成网络营销和产品设计之间互动模式的构建。 |
| 英文摘要: |
| Through analysis of the network for product design, it expounded the influences of the product design, network, consumers for the interaction of the three units framework. Based on the understanding of two points and analysis, it extended the network marketing and product design of interaction between the form. That is, both between the influence and the interaction model of product design, will individuality, and the order and modular three forms, and then present network marketing and product design and the construction of the interaction modes. |
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