| 李继侠.包装设计与消费者逆反心理[J].包装工程,2011,32(22):81-84. |
| 包装设计与消费者逆反心理 |
| Reverse Psychology of Consumer and Packaging Design |
| 投稿时间：2011-04-15 修订日期：2011-11-20 |
| DOI： |
| 中文关键词: 包装设计 消费者 逆反心理 |
| 英文关键词: packaging design consumer rebellious attitude |
| 基金项目: |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 分析了在商品销售竞争日益加剧的今天， 商品包装已经大大超越包装的原始属性， 成为商家和消费者之间的一个桥梁， 同时， 商品包装已经走向多元化发展， 而更多的是商家缺乏包装设计人性化的理念， 以致给消费者造成逆反心理。在此基础上， 论述了消费者逆反心理的基本定义与延伸意义， 以及形成消费者逆反心理的机制。在此基础上， 从材质和装潢 2个方面， 提出了基于消费者逆反心理的包装设计要点。 |
| 英文摘要: |
| It analyzed the competition in the growing sales of goods today, the product packaging has far exceeded the original packaging properties and became a bridge between businesses and consumers. At the same time, packaging has also been diversification, and more lack of packaging design for humanity, so to cause consumers with psychological reactance. It discussed the basic definition of reverse psychology of consumers and the extension of meaning, the formation of consumer goods packaging mechanism of reverse psychology. On this basis, both from the material and the decoration is proposed based on the consumer packaging design elements of psychological reactance. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
