| 贺雪梅,范 芸.读图时代的消费者设计策略[J].包装工程,2011,32(22):92-94. |
| 读图时代的消费者设计策略 |
| Consumer Design Strategy in Period of Reading Picture |
| 投稿时间：2011-05-10 修订日期：2011-11-20 |
| DOI： |
| 中文关键词: 读图时代 消费者 策略 |
| 英文关键词: period of reading picture consumers strategy |
| 基金项目:陕西科技大学自选项目 （ZX08-35） |
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| 中文摘要: |
| 以分析 “读图时代” 的消费者特征为出发点， 简要介绍了当今社会消费者的需求变化， 并针对这种需求变化，提出了企业， 特别是产品开发部门应产生相应的应对策略， 进而得出其核心原则就是 “以消费者为核心的策略”。在此基础上， 通过对消费受众的分析与受众的参与， 进行产品设计开发工作， 目的是从企业听取诉求和消费者参与体制 2个方面去进行设计管理模式的建立。 |
| 英文摘要: |
| To analyze the consumers characteristic in period of reading picture as the starting point, it briefly introduced the social consumer demand change, and in the light of this demand change, put forward the enterprise, especially the product development department should produce the corresponding strategies, and a conclusion that the core principle is "to consumers as the core of strategy". Based on the analysis and participation of the consumers, condut product design development work. It aims to hear appeals from the enterprise and the consumer participates in two aspects of the design of the system to establish the management mode. |
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