| 陈原川.现代汉字标志设计之形意交融[J].包装工程,2011,32(24):25-28,48. |
| 现代汉字标志设计之形意交融 |
| Blending of Typeface and Meaning for Modern Chinese Character Logo Design |
| 投稿时间：2011-07-14 修订日期：2011-12-20 |
| DOI： |
| 中文关键词: 汉字 符号 标志设计 形意交融 |
| 英文关键词: Chinese character symbol logo design blending of typeface and meaning |
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| 中文摘要: |
| 分析了汉字以其符号学特性融于现代标志设计中的应用基础以及当下汉字标志设计的主要特征， 并结合一些现代汉字标志作品， 对侧重于 “形” 的汉字标志造型技法， 侧重于 “意” 的展现古典思想与视觉意象的汉字标志设计表现手法， 以及兼顾汉字造型技法与写意手法的 “形意交融” 式的汉字标志设计这 3个方面进行了评述， 进而提倡在汉字标志设计中力争将造型艺术与审美意境完美结合的新境界， 为现代汉字标志设计的不断发展提供借鉴与参考。 |
| 英文摘要: |
| It analyzed the practical base of Chinese characters with its semiotics characteristics blending into modem logo design, and the main features of the modern logo design. Combined with some excellent works of modern Chinese chanracter logo design, it illustrated three viewpoints of Chinese character logo design: firstly, the modeling techniques of Chinese character logo focused on "typeface", secondly, the expression techniques of Chinese character logo representing the Chinese classical aesthetics thought and visual imago focused on "meaning", and then the Chinese character logo design method with "blend of typeface and meaning". Based on this, it put forward that the logo design should blend the typeface and meaning of Chinese characters, to provide reference for Chinese character logo design. |
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