| 孙宁娜.论体验设计中的消费需求趋势[J].包装工程,2011,32(24):120-122. |
| 论体验设计中的消费需求趋势 |
| Discussion on the Trend of Consumption Demand in Experience Design |
| 投稿时间：2011-08-28 修订日期：2011-12-20 |
| DOI： |
| 中文关键词: 体验经济 消费需求 产品设计 |
| 英文关键词: experience economy consumption demand product design |
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| 中文摘要: |
| 以心理学家马斯洛提出的人类需要层次理论为基础， 论述体验经济下消费者的需求变化， 提出产品设计带给消费者各种感官、 情感或价值等 “体验” 上的满足的重要性， 以及在体验经济下的产品开发中， 企业不仅需要关注产品使用功能的完善， 更需要关注精神层面上的情感体验和人文关怀， 满足消费者对一种完美感情生活和健康心理环境的追求。 |
| 英文摘要: |
| Based on layer theory of human need proposed by psychologist Maslow, it discussed the need changes of consumers in the experience economy. It is becoming increasingly important to bring satisfaction with "experience" of a variety of senses, feelings or value to consumers, not just product function. Thus, in the product development process, enterprises need to focus on not only the improvement of utility function, but also the emotional experience and humanistic care on spiritual level, to meet consumers′ desires for a perfect love life and healthy psychological environment. |
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