| 杨 晶.新农村建设中区域文化品牌包装策略研究[J].包装工程,2011,32(24):136-138,142. |
| 新农村建设中区域文化品牌包装策略研究 |
| Research on Regional Culture Brand Packaging Strategy in the Construction of New Rural |
| 投稿时间：2011-07-22 修订日期：2011-12-20 |
| DOI： |
| 中文关键词: 新农村 赣州客家文化 文化品牌 包装策略 |
| 英文关键词: new rural construction Hakka culture culture brand packaging strategy |
| 基金项目:2009年江西省高校人文社科课题 （YS0910） |
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| 中文摘要: |
| 从赣州新农村建设的实践出发， 作为最早开展新农村建设的地区， 江西赣州本身就拥有较为丰富的文化资源， 以赣州最具代表性的客家文化为例， 探讨在赣州新农村文化建设中如何充分利用和挖掘现有资源， 科学定位区域文化品牌形象。提出通过包装策略全面提升建设赣州新农村文化建设水平， 扩大本地客家文化影响力， 并最终建立起区域特色的文化品牌， 来丰富广大人民群众的文化生活， 促进社会的和谐进步。 |
| 英文摘要: |
| From the practice of Ganzhou new rural construction point of view, as the first to launch a new rural construction area, Jiangxi Ganzhou itself has relatively rich cultural resources, as the most representative of Ganzhou Hakka culture as an example. It discussed in the cultural construction of new countryside in Ganzhou how to make full use of existing resources and mining, scientific positioning regional cultural brand image. Then it presented through packaging strategy to enhance the construction of Ganzhou new rural culture construction level, to expand local Hakka cultural influence, and eventually established the regional characteristics of the brand culture, to enrich the people's cultural life, promote social harmony and progress. |
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