| 罗静松.基于CI 战略的张大千文化品牌形象构建[J].包装工程,2012,33(4):19-22. |
| 基于CI 战略的张大千文化品牌形象构建 |
| Construction of ZHANG Da-qian Culture Brand Image Based on CI Strategy |
| 投稿时间：2011-09-09 修订日期：2012-02-20 |
| DOI： |
| 中文关键词: CI “大千”文化 品牌形象 |
| 英文关键词: CI "Daqian" culture brand |
| 基金项目:内江师范学院·四川张大千研究中心资助项目（ZDQ2008-10） |
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| 中文摘要: |
| 分析了CI 的历史、“大千”文化品牌CI 的内涵和在“大千”品牌中导入CI 的意义，并结合内江城市品牌形象发展的现状，论述了“大千”CI 是“大千”品牌形象构建的战略选择。进一步分析了构成“大千”CI 的三大要素：“大千”品牌理念识别、“大千”品牌行为识别、“大千”品牌视觉识别。从现实的角度提出了如何通过CI 战略的理念、方法来建构“大千”文化品牌形象。 |
| 英文摘要: |
| It analyzed the history of CI, the connotation of "Daqian" cultural brand and the meaning of CI in the "Daqian" brand. Combined with the development status of Neijiang city brand image, it discussed the "Daqian" CI was the strategic choice of "Daqian" brand building. Further it analyzed three elements of consisting "Daqian" CI: concept identification of "Daqian" brand, behavior recognition of "Daqian" brand, visual identity of "Daqian" brand. From a practical point of view, it put forward how to construct "Daqian" cultural brand image through the idea of CI strategy. |
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