| 郭翀.预防药用PTP包装误服标识设计研究[J].包装工程,2012,33(10):5-7,16. |
| 预防药用PTP包装误服标识设计研究 |
| Discussion on the Sign Design for Prevention of Taking Pharmaceutical PTP by Accidental Mistake |
| 投稿时间：2011-12-07 修订日期：2012-05-20 |
| DOI： |
| 中文关键词: 药用PTP包装 标识设计 药用包装误服 |
| 英文关键词: pharmaceutical PTP sign design pharmaceutical PTP by accidental mistake |
| 基金项目:浙江省教育厅社会科学资助项目（RWSK0114） |
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| 中文摘要: |
| 针对国内药用PTP 包装误服情况，分析预防药物PTP 包装误服标识设计的必要性，结合国外设计经验论述了图形标识与药品包装的关系，利用标识设计实际案例及相关问卷调查分析，验证国内药用PTP 包装标识设计的可行性。提出了利用标识设计可以改善药物识别性，通过药用包装标识来加强消费者自我药疗及呼吁制药方改善对药品制造等安全策略。 |
| 英文摘要: |
| According to the domestic taking pharmaceutical PTP by accidental mistake, it analyzed the necessity of prevention of pharmaceutical PTP sign design. Combined with foreign experience design, it discussed the relationship between the graphic design and pharmaceutical packaging. Using of actual cases and related sign design questionnaire analysis, it verified the feasibility of domestic pharmaceutical PTP sign design. It proposed the use of sign design could improve the identification of drugs described by pharmaceutical packaging and labeling to enhance the consumer appeal of self-medication and pharmaceutical manufacturing, and other parties to improve the safety of the drug strategy. |
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