| 詹秦川,廖梓君,杨晓燕.论儒家礼“乐”文化与现代包装设计[J].包装工程,2012,33(10):99-101,105. |
| 论儒家礼“乐”文化与现代包装设计 |
| Discuss on Confucian′s Ritual Culture and Modern Packaging Design |
| 投稿时间：2011-12-19 修订日期：2012-05-20 |
| DOI： |
| 中文关键词: 儒家 礼“乐”文化 包装设计 |
| 英文关键词: Confucian ritual culture packaging design |
| 基金项目:陕西省社会科学界项目（2011Z011）；国家社科基金艺术学项目（11EH138） |
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| 中文摘要: |
| 论述了儒家礼“乐”文化中“以乐为用”、“乐至则悦”和“乐而不淫”的思想，进而分析了儒家礼“乐”文化与现代包装设计的关联，并结合相关的设计案例，论述了儒家礼“乐”文化对现代包装设计的重要指导意义。提出了现代包装设计应该针对不同的消费阶层达到“致心”的目的，同时传达一种美好的设计理念，并通过“绿色”的设计手法表现出来。 |
| 英文摘要: |
| It discussed the idea of "using the ritual", "be happy because of ritual" and "ritual but not loose" in ritual culture. Furthermore, it also illustrated the association between ritual culture and packaging design. Combined with related design cases, it discussed the importance of ritual culture to modern packaging design. It supposed that the modern packaging should be made for different consumer segments to "to heart" purposes, but to convey a good design, and through the "green" design techniques shown. |
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