| 殷俊,李奇泽,梁惠娥.论富媒体广告的交互界面设计[J].包装工程,2012,33(12):21-24. |
| 论富媒体广告的交互界面设计 |
| Analysis of the Interactive Interface Design for Rich Media Advertising |
| 投稿时间：2012-02-14 修订日期：2012-06-20 |
| DOI： |
| 中文关键词: 富媒体广告 界面设计 感官体验 情感体验 |
| 英文关键词: rich media advertising interface design sensory experience emotional experience |
| 基金项目:中央高校基本科研业务费专项资金资助（JUSRP211A69） |
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| 中文摘要: |
| 通过对富媒体广告实例的调查分析，发现大部分富媒体广告只是单纯增加画面的大小与信息的数量，而忽略了基于富媒体技术所应该具有的交互性；提出了富媒体广告需要结合用户体验中的感官体验和情感体验增加交互界面设计，并在此基础上提出了富媒体广告的交互界面设计应遵循相关性、直观性、简约性等原则，满足用户体验的需求，深化互动层次，才能提升广告的宣传效应。 |
| 英文摘要: |
| Through investigation and analysis of the cases of rich media advertising, it found a lot of rich media advertising had only increased the size of pictures and the amount of information, but ignored the interaction based on rich media technology, put forward the rich media advertising need combine with the theory of sensory and emotional experience in user experience to increase interaction design. And on this basis, it put forward the interface of rich media advertising should have the principle of relevance, intuitive, simplicity and so on. Then it can meet the needs of the user experience, deepen the level of interaction, and promote the advertising effect. |
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