文章摘要
赵全宜,彭超.金黄蜜枣包装改良设计探析[J].包装工程,2012,33(14):12-15,39.
金黄蜜枣包装改良设计探析
Analysis of the Improved Packaging Design of Golden Candied Dates
投稿时间:2011-12-28  修订日期:2012-07-20
DOI:
中文关键词: 金黄蜜枣包装  改良  视觉设计
英文关键词: the packaging of golden candied dates  improved  visual design
基金项目:
作者单位
赵全宜 湖北工业大学武汉430068 
彭超 湖北工业大学武汉430068 
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中文摘要:
      以金黄蜜枣包装改良设计为例,分析了金黄蜜枣原包装在市场竞争中的劣势。论述了商品包装是商品与生活的互通桥梁,包装不再仅仅满足于保护商品的功能,更重要是在于美化商品、宣传商品和促销商品,提出了包装设计只有把握消费者的心理,满足消费者的需求,激发消费者的购买欲望,才能够在激烈的商品实战中脱颖而出。归纳出了金黄蜜枣包装的改良要素,论述了如何凭借视觉元素符号来提升金黄蜜枣包装整体形象,并分析了金黄蜜枣包装的主要发展方向。
英文摘要:
      Taking the improved packaging design of golden candied dates for instance, it analyzed the disadvantages of original packaging of the golden candied dates in the market competition, discussed the goods packaging was the interoperability bridge of goods and life. The packaging is no longer content merely to protect the commodity function,more importantly, that the landscaping products, promotional merchandise and promotional packaging design only to grasp the minds of consumers, to meet consumer demand, stimulate consumer desire to be able to stand out in afierce combat the goods. It summarized the improved elements of golden candied dates packaging, by virtue of the visual elements symbol to enhance the overall image of the golden candied dates packaging, and to analyze the main trends of the golden candied dates packaging.
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