| 孟祥斌.包装设计的基本原则研究[J].包装工程,2012,33(14):119-122,126. |
| 包装设计的基本原则研究 |
| Research on the Basic Principle of Packaging Design |
| 投稿时间：2012-02-17 修订日期：2012-07-20 |
| DOI： |
| 中文关键词: 商品包装 设计 原则 |
| 英文关键词: commercial packaging design principles |
| 基金项目: |
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| 中文摘要: |
| 分析了商品包装设计中设计原则的重要性，并结合商品包装自身所具备的各项基本功能，以及相应的实际范例，论述了商品包装设计的基本原则在指导商品包装设计实践中的作用与价值。进而分析了商品包装设计的基本原则的具体内容以及各自的特点。提出了只有对商品包装设计的基本原则进行深刻的研究和把握，才会有利于商品包装设计的学习与实践，进而提升设计人员的设计能力。 |
| 英文摘要: |
| It analyzed the importance of design principles in commercial package design. Based on various basic functions and actual cases in commercial packaging, it also discussed the functions and values of essential principles of commercial packaging design in guiding practices of commercial packaging design, providing further analysis on specific contents and their characteristics. It brought up the statement that a deep and thorough study on basic principles of commercial packaging design which was essential and beneficial in learning and practices of commercial packaging design and in enhancing design abilities of designers. |
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