| 张怡.通感在招贴设计中的运用[J].包装工程,2012,33(14):143-145,149. |
| 通感在招贴设计中的运用 |
| The Application of Synaesthesia in Poster Design |
| 投稿时间：2012-03-01 修订日期：2012-07-20 |
| DOI： |
| 中文关键词: 通感 招贴设计 生理基础 心理感应 |
| 英文关键词: synaesthesia poster design physiological basis psychological induction |
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| 中文摘要: |
| 分析了招贴设计和通感的涵义，并结合日常生活中的各种现象，论述了通感具有生理基础和心理感应。通过对招贴设计实例的解析，揭示出在招贴设计中可以将触觉、视觉、听觉、味觉及嗅觉相互转化。得出了通感可以使观赏者对招贴设计作品产生全方位的视听共鸣，无限扩充受众对设计作品理解的深度，充分展示出设计师及艺术家的无穷创造力。 |
| 英文摘要: |
| It analyzed the definitions of poster design and synaesthesia, discussed the physiological basis and psychological induction of synaesthesia combined with diverse phenomenon in the life. Through analysing of the exemplification in poster design, it revealed the conversion relation between feeling, seeing, hearing, taste and smell. The application of synaesthesia could arouse spectators′visual and auditive resonance, expend illimitably the spectators’ comprehension on poster designs, and display the artists′infinite creativity adequately. |
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