| 王 磊.葡萄酒包装与葡萄酒文化的关联性分析[J].包装工程,2012,33(16):5-8. |
| 葡萄酒包装与葡萄酒文化的关联性分析 |
| The Correlation Analysis of Grape Wine Packaging Design and Grape Wine Culture |
| 投稿时间：2012-03-07 修订日期：2012-08-20 |
| DOI： |
| 中文关键词: 葡萄酒文化 包装设计 关联性 |
| 英文关键词: grape wine culture packaging design correlation |
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| 中文摘要: |
| 从视觉传达设计的角度出发， 就现阶段中国葡萄酒包装设计因葡萄酒文化的原因而存在的问题进行梳理总结， 并从消费文化发展需求、 品牌发展需求和推动葡萄酒文化传播需求三方面， 论述了在葡萄酒包装中渗透葡萄酒文化的重要意义。结合现代著名的葡萄酒包装设计实例， 分析了葡萄酒文化元素在葡萄酒包装设计中应用的重要作用与科学方法， 指出葡萄酒包装设计与葡萄酒文化是相互作用、 相互推动的关联关系。 |
| 英文摘要: |
| From the point of view of visual communication design, it summarized the cause and the existing problem of wine packaging design at present in China. From consumer culture development needs, brand development demand and promoting wine culture dissemination needs three aspects, it discussed the significance of wine culture in the wine packaging. Combined with the modern famous wine packaging design example, it analyzed the important role and scientific method of wine culture elements in wine packaging design, and pointed out that the wine packaging design and wine culture was interaction with each other, to push the relationship. |
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