| 聂辉.欧美品牌包装设计理念探讨[J].包装工程,2012,33(16):110-113,124. |
| 欧美品牌包装设计理念探讨 |
| Discussion on Packaging Design Ideas of American and European Brand |
| 投稿时间：2012-03-01 修订日期：2012-08-20 |
| DOI： |
| 中文关键词: 简约 搭配 形态 色彩 |
| 英文关键词: simple collocation pattern color |
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| 中文摘要: |
| 通过对欧美品牌包装设计风格案例的分析，阐述了欧美品牌包装设计创新理念的形成机制，用简约和个性化的设计方法对品牌商品的名称、色彩、造型、文字、图形和材料等元素进行艺术的创新，形成简洁典雅、雍容华贵、浪漫温馨的包装风格。论述了欧美品牌包装是用装潢的简洁达到品牌的典雅、用造型的变化表现品牌的华贵、用色彩的对比达到品牌的温馨、用图形来展现品牌的浪漫。在此基础上，进一步探讨了借鉴欧美品牌包装设计创新理念对提升中国包装设计创新的现实意义。 |
| 英文摘要: |
| Through the case analysis of packaging design style of Europe and America brand, it elaborated the formation mechanism of innovation concept for western brand packaging design, with simple design and personalized design method about the brand name of commodity, color, shapes, text, graphics and material elements such as innovation of the art form, simple and elegant, elegant, romantic style of packaging. It discussed the Europe and America brand were used in packaging decoration simple to achieve brand elegant, with the shape change of performance of brand luxury, with color contrast to brand the warmth, using graphics to show the brand of romance. On this basis, it further discussed from Europe and America brand packaging design innovation concept of our country to promote the innovation of packaging design practical significance. |
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