| 杨天舒,杨天明.感官体验与包装设计的巧妙融通[J].包装工程,2012,33(20):102-105,139. |
| 感官体验与包装设计的巧妙融通 |
| Ingenious Combination of Sensory Experience and Packaging Design |
| 投稿时间：2012-05-07 修订日期：2012-10-20 |
| DOI： |
| 中文关键词: 多感官 视觉体验 通感 |
| 英文关键词: multiple senses visual experience synaesthesia |
| 基金项目:辽宁省教育厅人文社会科学研究项目（W2010224） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 以多感官综合设计思维为启示，分析了消费者的视觉、触觉，嗅觉，味觉和听觉等感官机能的特点，论述了五感在设计中会产生交互，使商品定位和信息传达更为高人一筹。在此基础上，提出了光的传播引发奇妙的视觉体验，仿生包装造型吸引视觉取向，触觉产生连锁的“通感”体验，味觉和嗅觉引领“印象”包装营销等诸多观点。 |
| 英文摘要: |
| Taking multi-sensory integration design thinking for inspiration, it analyzed the characteristics of sensory function such as consumers' visual, tactile, olfactory, gustatory and auditory, discussed the five senses in the design would have interactive, make product positioning and message is a clever, penetrating remark, superior to others. On this foundation, it put forward the propagation of light inducing visual experience, bionic packing modeling attracting visual orientation, tactile generating chain" synaesthesia" experience; taste and smell to leading the " impression" packaging marketing views. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
