| 杨树林.字体创意设计在包装中的魅力[J].包装工程,2012,33(20):106-108. |
| 字体创意设计在包装中的魅力 |
| The Charm of Creative Font Design in Packaging |
| 投稿时间：2012-05-16 修订日期：2012-10-20 |
| DOI： |
| 中文关键词: 字体创意设计 包装设计 艺术魅力 |
| 英文关键词: creative font design packaging design artistic charm |
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| 中文摘要: |
| 论述了字体创意设计在现代包装设计中的作用和重要性，进而分析了字体创意设计在现代包装设计中所体现的图形化的魅力、字体组合编排的魅力和字体设计的装饰化魅力。在此基础上，提出了文字作为重要的视觉设计元素，将其运用到包装设计中，不仅能准确传达商品信息，大大提升包装的魅力，增强包装的特色，而且在包装中通过借鉴字体艺术的表现形式还能拓宽包装设计表现领域。 |
| 英文摘要: |
| It discussed the function and the importance of the creative font design in modern packaging design. It analyzed the graphical charm, the typographical charm and the decorative charm which are embodied in the font creative design. Based on this, it put forward that as an important visual design element, the text applied in the packaging design,can not only accurately convey commodity information, greatly enhance the charm of packaging and the distinguishing features of packaging, but also broaden the packaging design field through the manifestation of the font art in package. |
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