| 王冰迪,李馨瑶.可乐品牌文化与设计审美价值的探究[J].包装工程,2012,33(22):12-16. |
| 可乐品牌文化与设计审美价值的探究 |
| Research on Cola Brand Culture and the Aesthetic Value of Design |
| 投稿时间：2012-05-14 修订日期：2012-11-20 |
| DOI： |
| 中文关键词: 可乐 审美价值 文化内涵 产品市场价值 |
| 英文关键词: cola aesthetic value cultural connotation product market value |
| 基金项目:中文基金项目 |
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| 中文摘要: |
| 以“品牌文化”为启示，分析了可乐品牌文化与设计美学的关系，论述了设计美学对产品市场价值开发的作用。在此基础上，通过阐释可乐产品的文化背景，了解了受审美文化影响的产品设计。并通过对两家主流可乐公司的可乐产品视觉传达设计进行剖析，提出了其文化内涵对产品设计发展的重要作用。 |
| 英文摘要: |
| Inspired by the "brand culture", it analyzed the relationship between the cola brand culture and the art of design, and discussed the function of design aesthetic to the product marketing value. On that basis, it illustrated the culture background of the "Cola" and understood the product design influenced by aesthetic culture. Later，it made the dissection on the design of Visual Communication of the two chief "Cola" companies to put forward that the cultural intension played a significant role in the development of design of the product. |
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