| 朱丽萍,李永锋.不同性别青年消费者对产品材料视觉感知意象的对比研究[J].包装工程,2012,33(22):24-28. |
| 不同性别青年消费者对产品材料视觉感知意象的对比研究 |
| A Comparative Study of Different Gender Consumers′Visual Perceptual Images for Product Materials |
| 投稿时间：2012-05-10 修订日期：2012-11-20 |
| DOI： |
| 中文关键词: 产品设计 材料 视觉感知 意象 |
| 英文关键词: product design material visual perception image |
| 基金项目:江苏省高校自然科学研究项目资助（10KJD460002） |
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| 中文摘要: |
| 针对不同性别消费者对产品材料视觉感知的意象进行对比研究。首先，以性别为组间变量，以材料为组内变量，采用双因素混合设计法设计实验。其次，对实验数据进行方差分析，识别在性别主效应上显著的感性意象。最后，应用因子分析和聚类分析相结合的方法确定男性和女性对材质的典型感性意象。以杯子为例进行研究，发现不同性别的消费者对产品材料的视觉感知存在一定的差异。 |
| 英文摘要: |
| In order to make design products better meet the emotional needs of young consumer groups, different gender consumers′ visual perceptual images for product materials were studied in contrast. Firstly, taking gender as between-group variable, and material as within-group variable, two-factor mixed design method was adopted to design the experiment. Secondly, Analysis of variance (ANOVA) was used to analyze the experimental data, so as to identify the kansei images that have significant main effect in gender. Finally, method of the combination of factor analysis and cluster analysis was utilized to determine the typical kansei images of materials for the male and female. A case study of cups was conducted based on the presented method, and it was found that visual perception of different gender for product materials have certain differences. |
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