| 边少平.本土化包装设计在民族品牌构建中的作用[J].包装工程,2012,33(24):98-101,109. |
| 本土化包装设计在民族品牌构建中的作用 |
| The Role of Localization Packaging Design in Building National Brand |
| 投稿时间：2012-09-14 修订日期：2012-12-20 |
| DOI： |
| 中文关键词: 本土化 包装设计 民族品牌构建 |
| 英文关键词: localization packaging design national brand building |
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| 中文摘要: |
| 以本土化包装设计为出发点，结合民族品牌构建中的包装文化策略，阐述了本土化包装设计和民族品牌构建的关系。进而通过对品牌差异化的形成、品牌资产的积累和品牌形象的提升几个方面的论证，探索分析本土化包装设计的理念在民族品牌构建中存在的价值以及实施的必要性和可行性。 |
| 英文摘要: |
| Based on the localization packaging design as a starting point, combined with the packaging culture building national brand strategy, it expounded the localization packaging design and national brand of the relationship. And then through the brand differentiation, the formation of the brand the accumulation of assets and brand image promotion of several aspects of the argument, explored the analysis of packaging design concept in localization national brand in the construction of the value of existence and the necessity and feasibility of implementation. |
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