| 刘岩妍.现代平面设计中汉字文化解读[J].包装工程,2012,33(24):106-109. |
| 现代平面设计中汉字文化解读 |
| Interpretation of Chinese Character Culture in Modern Graphic Design |
| 投稿时间：2012-03-12 修订日期：2012-12-20 |
| DOI： |
| 中文关键词: 汉字设计 形式美 本土化 视觉符号 |
| 英文关键词: Chinese character design beauty of form localization visual symbols |
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| 中文摘要: |
| 基于汉字的发展规律和结构特点以及丰富的文化内涵，独特的视觉表现形式，从平面设计角度分析了汉字体现出的形式美和造型特征，并结合以汉字图形作为主要设计元素的设计作品，进一步论述了汉字在现代平面设计中的视觉表现形式和创意思维。在此基础上，提出了在本土文化中构建现代汉字设计的新语义、新生命。 |
| 英文摘要: |
| Based on the law of development and structural characteristics of the Chinese characters, and rich cultural connotations, unique forms of visual expression, from the perspective of graphic design it analyzed the beauty of form and shape features of Chinese characters. Combined with design elements as the main character graphics design work, it further discussed the visual form of expression and creative thinking of the Chinese characters in modern graphic design.On this basis, it proposed new semantics to build a modern Chinese characters design in the local culture, new life. |
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