| 王村杏,孙立新.婚庆礼品包装设计的情感定位分析[J].包装工程,2013,34(2):1-4. |
| 婚庆礼品包装设计的情感定位分析 |
| Emotional Positioning Analysis in the Package Design of Wedding Giftware |
| 投稿时间：2012-07-29 修订日期：2013-01-20 |
| DOI： |
| 中文关键词: 婚庆礼品 包装 设计 情感定位 |
| 英文关键词: wedding giftware packaging design emotional positioning |
| 基金项目:2011 青年教师自选科研课题资助项目（201125Y） |
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| 中文摘要: |
| 在考察和分析了当前大众化婚庆礼品包装设计现状的基础上，以情感关系为切入点，辨析了婚庆礼品包装中的情感因素，研讨了婚庆礼品包装设计中的情感定位及其具体实施方式，并通过对消费者多元化消费需求的分析，提出了把“人性化”、“个性化”的设计理念更好地贯彻到婚庆礼品包装中，以达到人文内涵与市场价值的双赢。 |
| 英文摘要: |
| Based on the investigation and analysis on the wedding gift market, this work was carried out with a starting point focused on the emotional relationship, and subsequently discriminated in details the emotional factors in the packaging of wedding giftware, it explored the emotional positioning and its performing means in the package design of wedding giftware. Emotion-based positioning principle can be used to satisfy the modern consumer psychology emphasized on the social meaning of such wedding gifts, to wrap a design concept with better“humanistic”and “personalized”characteristics into the wedding gift package, and to achieve the success both in humanistic connotations and in the market value. |
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