| 张光祥.传统实物标符在现代标志设计中的转化方式研究[J].包装工程,2013,34(4):21-23,28. |
| 传统实物标符在现代标志设计中的转化方式研究 |
| Research on the Transformation Mode of Traditional Object Symbol in Modern Logo Design |
| 投稿时间：2012-07-11 修订日期：2013-02-20 |
| DOI： |
| 中文关键词: 传统实物标符 标志设计 转化方式 |
| 英文关键词: traditional object symbol logo design transformation mode |
| 基金项目:2011 淮阴工学院科研基金项目（青年）（HGC1117） |
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| 中文摘要: |
| 以现代标志创作过程中对中国传统实物标符的艺术特征、审美规律、文化内涵等方面的吸收利用为启示，分析了在日常标志设计中如何处理好传统与现代的关系，论述了传统实物标符出现的“语境”，在此基础上，提出了传统实物标符在现代标志设计中的转化方式，从而为现代标志的设计和研究提供方法。 |
| 英文摘要: |
| Based on the modern logo creation process on traditional Chinese object symbol art features, aesthetic rules, such as cultural connotation absorption use as inspiration, it analyzed in everyday logo design how to deal well with the relationship between tradition and modernity, discussed the traditional object symbol appears "context". On the basis of this, it put forward traditional object symbol in modern logo design in the transformation way, as modern logo design, research support. |
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