| 李剑南.时尚文化在中国白酒包装设计中的融入和意义[J].包装工程,2013,34(6):8-10. |
| 时尚文化在中国白酒包装设计中的融入和意义 |
| Integration and Significanc of Fashion Culture in Chinese Liquor Packaging Design |
| 投稿时间：2012-10-14 修订日期：2013-03-20 |
| DOI： |
| 中文关键词: 白酒 传统 时尚文化 包装设计 |
| 英文关键词: liquor traditional fashion culture packaging design |
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| 中文摘要: |
| 以文化营销为启示，分析了中国白酒产业面临的尴尬局面，结合历史、文化、市场论述了中国白酒消费将出现断层的危险，并提出了改革措施，即首先在白酒包装上进行改革，使白酒在保留传统文化的同时更多地结合时尚文化。 |
| 英文摘要: |
| Inspired by cultural marketing, it analyzed the embarrassing situation of China's liquor industry. Combined with the history, culture, market, it discussed the Chinese liquor consumption would appear dangerous faults, at the same time, put forward the reform measures. First the packaging should be reformed more combined with fashion culture remaining the traditional culture at the same time. |
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