| 潜铁宇,杨亚菲.广告撞色美学法则在视觉选择上的应用[J].包装工程,2013,34(6):11-13,25. |
| 广告撞色美学法则在视觉选择上的应用 |
| Application of Advertising Collision Color Aesthetic Rules in Visual Choice |
| 投稿时间：2012-10-10 修订日期：2013-03-20 |
| DOI： |
| 中文关键词: 广告设计 撞色美学 视觉选择 |
| 英文关键词: advertising design collision color aesthetics visual choice |
| 基金项目: |
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| 中文摘要: |
| 以广告设计中的撞色色彩元素为启示，结合广告实例分析了广告设计中撞色色彩搭配法则相对于一般性色彩搭配法则的不同，论述了撞色色彩搭配对人所产生的视觉冲击力，进而分析了广告中的色彩搭配对受众视觉选择上的影响和对受众心理的暗示。在此基础上，提出了赋予美学的撞色色彩搭配在广告设计中的重要性。 |
| 英文摘要: |
| Inspired by the collision color design elements in advertising design, combined with advertising case, it analyzed general color collocation rule relative to collision color collocation rule was different in the advertisement design, and discussed the visual impact of collision color collocation on people. And then it analyzed the influences of visual choice and the hint of the audience psychology in the color collocation advertising. Based on this, it proposed the importance of collision t color collocation aesthetic in the advertising design. |
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