| 康红娜.湘西凤凰旅游纪念品设计的“道”与“器”[J].包装工程,2013,34(6):26-28,40. |
| 湘西凤凰旅游纪念品设计的“道”与“器” |
| Relationship between "Truth" and "Implement" in Tourism Souvenir Design of Fenghuang |
| 投稿时间：2012-08-23 修订日期：2013-03-20 |
| DOI： |
| 中文关键词: 旅游纪念品 民族文化 道 器 |
| 英文关键词: tourism souvenir national culture truth implement |
| 基金项目:湖南省教育厅科学研究项目（11C1121） |
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| 中文摘要: |
| 以旅游纪念品的市场现状为启示，分析了“道”与“器”的关系，论述了湘西凤凰旅游纪念品“千篇一律”、“道”与“器”脱离的现象。在此基础上，提出了立足于湘西凤凰特色民族文化的旅游纪念品设计策略：在“道”与“器”相互作用的关系中，秉承道在器中，器不离道的设计原则。 |
| 英文摘要: |
| It analyzed the relationship between "truth" and "implement" based on the market situation of tourism souvenir design of Fenghuang in the west of Hunan. As physical "implement", tourism souvenir is the most important carrier for spreading metaphysical "truth" of national traditional culture. It discussed the phenomenon of the same design pattern，as well as "truth" and "implement" design form. On this basis，it put forward the design strategy for unique national culture of Fenghuang to guide the tourism souvenir design：truth is in implement，implement is inseparable from truth． |
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