| 郝孝华.标志设计符号的灵感创意与品牌文化[J].包装工程,2013,34(6):109-112. |
| 标志设计符号的灵感创意与品牌文化 |
| Inspiration Creativity and Brand Culture of Logo Design Symbol |
| 投稿时间：2012-10-24 修订日期：2013-03-20 |
| DOI： |
| 中文关键词: 企业标志 灵感创意 苹果标志 品牌文化 |
| 英文关键词: enterprise mark creative inspiration Apple mark brand culture |
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| 中文摘要: |
| 分析了标志设计符号的灵感和创意来源，说明创意灵感是人类创造性思维的表现，阐述了灵感产生的条件，论述了标志设计符号学的灵感获得，以及常规设计规范和创意元素的应用，进而分析了2012 年标志设计符号流行趋势，苹果品牌内涵发展与标志的演变之间的关系，提出了标志设计符号不但要从流行趋势中获取灵感，还要体现品牌文化，并且随着品牌文化的发展而演变。 |
| 英文摘要: |
| It analyzed the inspiration and creative source of logo design symbol, explained the creative inspiration was human creative thinking performance. It expounded the conditions of the cause of inspiration and soil, discussed the inspiration acquisition of logo design semiotics, conventional design specifications and creative elements application, and analyzed the popular trend of logo design symbol in the 2012, the relationship between the apple brand connotation development and the evolution of the logo, proposed logo design symbols not only from the popular trend to draw inspiration, but also reflected the brand culture, and along with the development of brand culture and the evolution. |
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