文章摘要
运梅园.包装设计中的图形元素发展方向研究[J].包装工程,2013,34(10):91-94.
包装设计中的图形元素发展方向研究
Research on the Development Direction of Graphical Elements in Packaging Design
投稿时间:2013-12-12  修订日期:2013-05-20
DOI:
中文关键词: 包装设计  图形元素  表达
英文关键词: packaging design  graphic elements  expression
基金项目:
作者单位
运梅园 北华大学吉林132013 
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中文摘要:
      分析了包装设计必须依据规律化、程式化、秩序化以及理想化的要求进行设计,论述了包装设计必须满足人的需要、符合人的审美观以及和谐的形式美。进而分析了图形元素所具有的艺术整合力以及适应性。在此基础上,进一步提出了对包装艺术中的装饰图形特点进行研究,有助于观察、体会和思考中国传统图形元素发展方向,有利于将秩序性、肌理性、幻想性等融入到包装设计中,增强设计的多元性,对现代包装设计的健康发展意义重大。
英文摘要:
      It analyzed the packaging design must be designed in accordance with law and stylized, order, and idealistic,and discussed the packaging must be designed to meet the needs of the people, in line with the aesthetic and harmonious formal beauty. It further analyzed the integrated force of the graphic elements of art as well as a high degree of adaptability. Based on it, it proposed research on the decorative graphics characteristics in packaging art, further contributed to observe, experience and think the development direction for traditional Chinese graphic elements, which was conducive to the orderly, muscle rational fantasy into packaging design, enhanced the design diversity and was significant to the healthy development of the modern packaging design.
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